Projects are not always viable but they are MADE viable

I remember when I was doing feasibility studies for projects, the top management used to say that --- get me a project which gives an ROI of 33% (payback period of 3 years) and I will not question to sponsor the project.

Moreover in all this he also never used to let us use the most optimistic approach for projecting growth.  He used to insist us to take the conservative approach in forecasting growth and then work out the ratios.

This all used to be weird; as we (engineers) used to be caught from both ends.  This used to make the project less viable.  The, then managers and strategy group folks (MBAs and Finance guys) used to only give us the realities which we also knew.  They never used to give us thoughts on how to convert these projects viable. 

Today I can say they lacked INNOVATION in business modeling.  Even we did not have the sight enough to challenge the market reports and the financials and break out into INNOVATIVE thinking.

I realize that this needs to be done.  This is the thing that needs to be broken into and the projects are not always viable but they are MADE viable.......

nityn